Product Designer
Product designer shaping 0–1 products, systems, and AI experiences.
Product Design
Design Systems
Flagship Experience
AI-builder
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Product Designer
A pelvic floor recovery app for postpartum women. Built with AI — from a single sentence to a deployed product.
An AI finance advisor for the Nordics. Translates market signals into plain language decisions.
Built scalable foundations and shipped on top of them. Design system, token layer, and flagship web experiences — owned end-to-end across 32 markets.
Explored future interaction patterns for HarmonyOS — phone, car, watch, laptop. Shaped the conceptual direction for Huawei's flagship OS and used filmed scenarios to align teams at scale.
Built an extensible, accessible color system in p5.js — adopted into Huawei's company-wide design language across global product lines.
Drove the redesign of Huawei's system photo app. Introduced the design approach and led key features across one of the world's largest mobile platforms.
Turned HKT's digital transformation vision into tangible product experiences across design, business, and technology.
Designed a big data analytics platform from zero to launch — then validated it post-ship with eye-tracking and usability testing. 100+ hours of research. One complete cycle.
I'm a product designer with 10+ years of experience leading products from 0–1 and scaling them through systems, strategy, and cross-functional collaboration.
My background spans interaction, visual, motion, and user research, allowing me to connect product thinking with execution and turn complexity into clear, high-quality user experiences.
I'm particularly strong at shaping early-stage products, building design systems, and creating alignment across design, product, and engineering. Having worked across Asia and Europe, I bring a global perspective, strong product judgment, and the ability to drive clarity in ambiguous environments.
More recently, I've been focused on AI products, designing experiences that are useful, trustworthy, and grounded in real user needs.
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